When Benjamin Franklin opened a print shop in Philadelphia,
people tried to dissuade him. There were already three good printers in
town; he'd have no business. When he began Poor Richard's Almanack in 1733,
there were already several almanacs published locally, and many throughout
the colonies. They were priced by the dozen, and were found in every household.
In the following three droll prefaces from 1733-1735, Poor
Richard excuses himself and predicts the death of a competing philomath,
Titan Leeds, and the burlesque controvery raged for three years.
Following this preface, Poor Richard's Almanack contained
a page for each month (two each in the "improved" Almanack, beginning
1748). The body of each page was a table of calendrical and astronomical
data interspersed with aphorisms, the page headed by a poem. In addition,
each edition contained standard explanatory pages, acourt and market calendars,
lists of kings and governors, and small advertisements.
Below are the Prefaces for 1733, 1734, and 1735, in which
Poor Richard predicts the death of his competitor, Titan Leeds. |

Poor Richard's Almanack 1733, page 1 |
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........Poor Richard's Almanack
1733, page 2 |
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1733 [pp. 2-3]
Courteous Reader,
I Might in this place attempt to gain thy Favour,
by declaring that I write Almanacks with no other View than that of the
publick Good; but in this I should not be sincere; and Men are now adays
too wise to be deceiv'd by Pretences how specious soever. The plain Truth
of the Matter is, I am excessive poor, and my Wife, good Woman, is, I tell
her, excessive proud; she cannot bear, she says, to sit spinning in her
Shift of Tow, while I do nothing but gaze at the Stars; and has threatened
more than once to burn all my Books and Rattling-Traps (as she calls my
Instruments) if I do not make some profitable Use of them for the good of
my Family. The Printer has offer'd me some considerable share of the Profits,
and I have thus begun to comply with my Dame's desire.
Indeed this Motive would have had Force enough to have made me publish
an Almanack many Years since, had it not been overpower'd by my Regard for
my good Friend and Fellow-Student, Mr. Titan Leeds, whose Interest
I was extreamly unwilling to hurt: But this Obstacle (I am far from speaking
it with Pleasure) is soon to be removed, since inexorable Death, who was
never known to respect Merit, has already prepared the mortal Dart, the
fatal Sister has already extended her destroying Shears, and that ingenious
Man must soon be taken from us. He dies, by my Calculation made at his Request,
on Oct. 17. 1733. 3 ho. 29m. P.M. at the very instant of the
[conjunction] of [the Sun] and [Mercury}: By his own Calculation he will
survive till the 26th of the same Month. This small difference between us
we have disputed whenever we have met these 9 Years past; but at length
he is inclinable to agree with my Judgment; Which of us is most exact, a
little Time will now determine. As therefore these Provinces may not longer
expect to see any of his Performances after this Year, I think my self free
to take up the Task, and request a share of the publick Encouragement; which
I am the more apt to hope for on this account, that the Buyer of my Almanack
may consider himself, not only as purchasing an useful Utensil, but as performing
an Act of Charity, to his poor Friend and Servant R SAUNDERS. |
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1734 [pp. 2-3]
Courteous Readers,
Your kind and charitable assistance last Year, in purchasing so large
an Impression of my Almanacks, has made my Circumstances much more easy
in the World, and requires my grateful Acknowledgment. My Wife has been
enabled to get a Pot of her own, and is no longer oblig'd to borrow one
from a Neighbour; nor have we ever since been without something of our own
to put in it. She has also got a pair of Shoes, two new Shirts, and a new
warm Petticoat; and for my part, I have bought a second-hand Coat so good,
that I am now not asham'd to go to Town or be seen there. These Things have
render'd her Temper so much more pacifick than it us'd to be, that I may
say, I have slept more, and more quietly within this last Year, than in
the three foregoing Years put together. Accept my hearty Thanks therefor,
and my sincere Wishes for your Health and Prosperity.
In the Preface to my last Almanack, I foretold the Death of my dear old
Friend and Fellow-Student, the learned and ingenious Mr. Titan Leeds, which
was to be on the 17th of October, 1733, 3h. 29m. P.M. at the very Instant
of the [Conjunction] of [the Sun] and [Mercury]. By his own Calculation
he was to survive till the 26th of the same Month, and expire in the Time
of the Eclipse, near 11 a clock, A.M. At which of these Times he died, or
whether he be really yet dead, I cannot at this present Writing positively
assure my Readers; forasmuch as a Disorder in my own Family demanded my
Presence, and would not permit me as I had intended to be with him in his
last Moments, to receive his last Embrace, to close his Eyes, and do the
Duty of a Friend in performing the last Offices to the Departed. Therefore
it is that I cannot positively affirm whether he be dead or not; for the
Stars only show to the Skillful, what will happen in the natural and universal
Chain of Causes and Effects; but 'tis well known, that the Events which
would otherwise certainly happen at certain Times in the Course of Nature,
are sometimes set aside or postpon'd for wise and good Reasons, by the immediate
particular Dispositions of Providence; which particular Dispositions the
Stars can by no Means discover or foreshow. |

........Poor Richard's Almanack
1733, page 3
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There is however, (and I cannot speak it without Sorrow) there is the
strongest Probability that my dear Friend is no more; for there appears
in his Name, as I am assured, an Almanack for the Year 1734, in which I
am treated in a very gross and unhandsome Manner; in which I am called a
false Predicter, an Ignorant, a conceited Scribbler, a Fool, and a Lyar.
Mr. Leeds was too well bred to use any Man so indecently and so scurillously,
and moreover his Esteem and Affection for me was extraordinary: So that
it is to be feared, that Pamphlet may be only a Contrivance of somebody
or other, who hopes perhaps to sell two or three Year's Almanacks still,
by the sole Force and Virtue of Mr. Leed's Name; but certainly, to put Words
into the Mouth of a Gentleman and a Man of Letters, against his Friend,
which the meanest and most scandalous of the People might be asham'd to
utter even in a drunken Quarrel, is an unpardonable Injury to his Memory,
and an Imposition upon the Publick.
Mr. Leeds was not only profoundly skillful in the useful Science he possessed,
but he was a Man of exemplary Sobriety, a most sincere Friend, and an exact
Performer of his Word. These valuable Qualifications, with many others so
much endear'd him to me, that although it should be so, that, contrary to
all Probability, contrary to my Prediction and his own, he might possibly
be yet alive, yet my Loss of Honour as a Prognosticator, cannot afford me
so much Mortification, as his Life, Health and Safety would give me Joy
and Satisfaction. I am,
Courteous and kind Reader,
Your poor Friend and Servant,
R. SAUNDERS
Octob. 30. 1733.
1735 (pp. 2-3)
Courteous Reader,
This is the third Time of my appearing in print, hitherto very much to
my own Satisfaction, and, I have reason to hope, to the satisfaction of
the Publick also; for the Publick is generous, and has been very charitable
and good to me. I should be ungrateful then, if I did not take every Opportunity
of expressing my Gratitude; for ingratum si dixeris, omnia dixeris: I therefore
return the Publick my most humble and hearty Thanks.
Whatever may be the Musick of the Spheres, how great soever the Harmony
of the Stars, 'tis certain there is no Harmony among the Stargazers; but
they are perpetually growling and snarling at one another like strange Curs,
or like some Men at their Wives: I had resolved to keep the Peace on my
own part, and affront none of them; and I shall persist in that Resolution:
But having receiv'd much Abuse from Titan Leeds deceas'd, (Titan Leeds when
living would not have us'd me so!) I say, having receiv'd much Abuse from
the Ghost of Titan Leeds, who pretends to be still living, and to write
Almanacks in spight of me and my Predictions, I cannot help saying, that
tho' I take it patiently, I take it very unkindly. And whatever he may pretend,
'tis undoubtedly true that he is really defunct and dead. First because
the Stars are seldom disappointed, never but in the Case of wise Men, Sapiens
dominabitur astris, and they foreshow'd his Death at the Time I predicted
it. Secondly, 'Twas requisite and necessary he should die punctually at
that Time, for the Honour of Astrology, the At professed both by him and
his Father before him. Thirdly, 'Tis plain to every one that reads his two
last Almanacks (for 1734 and 35) that they are not written with that Life
his Performances use to be written with; the Wit is low and flat, the little
Hints dull and spiritless, nothing smart in them but Hudibras's Verses against
Astrology at the Heads of the Months in the last, which no Astrologer but
a dead one would have inserted, and no Man living would or could write
such Stuff as the rest. But lastly, I shall convince him from his own Words,
that he is dead, (ex ore suo condemnatus est) for in his Preface to his
Almanack for 1734, he says, "Saunders adds another Gross Falshood in
his Almanack, viz. that by my own Calculation I shall survive until the
26th of the said Month October 1733, which is as untrue as the former."
Now if it be, as Leeds says, untrue and a gross Falshood that he surviv'd
till the 26th of October 1733, then it is certainly true that he died before
that Time: And if he died before that Time, he is dead now, to all Intents
and Purposes, any thing he may say to the contrary notwithstanding. And
at what Time before the 26th is it so likely he should die, as at the Time
by me predicted, viz. the 17th of October aforesaid? But if some People
will walk and be troublesome after Death, it may perhaps be born with a
little, because it cannot well be avoided unless one would be at the Pains
and Expence of laying them in the Red Sea; however, they should not presume
too much upon the Liberty allow'd them; I know Confinement must needs be
mighty irksome to the free Spirit of an Astronomer, and I am too compassionate
to proceed suddenly to Extremities with it; nevertheless, tho' I resolve
with Reluctance, I shall not long defer, if it does not speedily learn to
treat its living Friends with better Manners. I am,
Courteous Reader,
Your obliged Friend and Servant,
R. SAUNDERS.
Octob. 30. 1734.
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Inventory of Franklin's Printing Office upon Liquidation
The following bears interesting comparison with the Adobe Type Library.
How, then, may one not practice typography in HTML?
Note: The types were preseumably those Franklin purchased from William
Caslon in England. Sizes: Brevier = 8 point; Bourgeois = 9 pint; Long Primer
= 10 point; Small Pica = 11 point; Pica = 12 point; English = 14 point;
Great Primer = 18 point; Double Pica = 24 point; Double English = 28 point;
Great Primer Canon = 36 point; French Canon = 48 point.
| LBS |
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L.s.d. |
383 |
Old Brevier, much worn, and worth little more than old metal, @ 8d. per
lb |
L. 12.14.4 |
282 |
New Brevier, 7 years worn, valued @1/3 per lb. |
17.12.06 |
663 |
Bourgeois, eight years worn, @ 1/3 |
41.8.9 |
436 |
Long Primer, well worn @ 1/2 |
25.8.8 |
318 |
Small Pica, almost worn out @10d. |
13.05.00 |
421 |
Pica, Old, and much batter'd @10d. |
17.10.10 |
334 |
Old English, fit for little more than old metal @ 8-1/2 |
11.16.07 |
502 |
Newer English, nearly half-worn, @ 2/3 |
31.7.6 |
223 |
Great Primer, well worn @ 1/2 |
13.00.02 |
158 |
Double Pica, pretty good, @ 1/4 |
10.10.08 |
91 |
Double English Do. @ 1/2 |
5.06.02 |
70 |
Flowers @ 2 |
7.00.00 |
53 |
Figures, Planets, Space Rules, Black Letter, @ 2/3 |
5.19.03 |
63 |
Large and Title Letter, some old, some good, @ 1 |
3.03.00 |
40 |
Quotations, Justifiers, etc., @ 1 |
2.00.00 |
3 |
Crooked Letters, @ 1 |
0.03.00 |
85 |
Cases, some old and shatter'd @5 |
21.05.05 |
13 |
Frames @ 8 |
4.04.00 |
15 |
Chases, some large, some small @ 6 |
4.10.00 |
16 |
Letter-Boards, only 10 of 'em good-for-any-thing |
0.15.00 |
3 |
Folio Gallies, 8 Quarto and 7 small Do. |
1.10.00 |
1 |
Letter Rack and one Case Rack |
1.00.00 |
1 |
Lye-Trough, 1 Lye Tub, and one Wetting Trough |
1.10.00 |
6 |
Composing sticks, one of which good-for-nothing |
1.10.00 |
2 |
Imposing Stones, with their Stands |
3.10.00 |
1 |
Old Book-Press much shatter'd |
1.00.00 |
16 |
Poles for drying Paper |
0.16.00 |
2 |
Mallets, 2 Shunting Sticks, a Plainer,
and some old Furniture |
1.00.00 |
12 |
Cuts for Dilworth's Spelling Books |
3.00.00 |
2 |
King's Arms, 3 S's for Bill of Lading,
3 or 4 Head & Tail Pieces |
2.00.00 |
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The Cuts for 9 advertisements much worn |
1.00.00 |
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Some Brass pieces of Rules, and other Rules |
0.12.07 |
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[Subtotal]
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268.10.0 |
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Thre Printing Presses, one much shattered |
45.0.0 |
|
[Total]
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L. 313.10.0 |
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Errors excepted
per JAMES PARKER |
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